The Nest Hub Max isn’t expected to hit store shelves until September 9th, but Google Assistant is already listing Face Match in its settings menu. The facial recognition feature will allow the Nest Hub Max to recognize the faces of different people when they enter the room and display calendars, alerts, and other information customized specifically for each user. 

Face Match is only compatible with the Nest Hub Max, so at the moment the menu listing is essentially just for show. Google users will be able to enroll their faces and configure their devices once the Nest Hub Max becomes available.